Asiana Airlines


Asiana Airlines Inc. is one of South Korea's two major airlines, along with Korean Air. Asiana has its headquarters in Asiana Town in Osoe-dong, Gangseo-gu, Seoul. The airline has its domestic hub at Gimpo International Airport and its international hub at Incheon International Airport (70 kilometres (43 mi) from central Seoul). As a member of Star Alliance, it operates 14 domestic and 90 international passenger routes, and 27 cargo routes throughout Asia, Europe, North America, and Oceania. As of December 2012, the company employs 9,595 people. The majority of Asiana's pilots, ground staff, and flight attendants are based in Seoul. Asiana Airlines is the largest shareholder in Air Busan, a low-cost regional carrier joint venture with Busan Metropolitan City. Asiana is also currently an official sponsor of the South Korea national football team.

History

Founding

Korean Air (associated with the Hanjin Group), which was privatized in 1969, had a monopoly on the South Korean airline industry until the establishment of Asiana in 1988. Asiana's formation did not come about as a policy initiative favoring liberalized market conditions but rather because of pressure from other chaebols and interests who wanted to compete. It was formed by the Kumho Asiana Group (formerly Kumho Group) and was originally known as Seoul Air International. Asiana was established on 17 February, 1988 and started operations in December 1988 with flights to Busan. As of 2007 the airline was owned by private investors (30.53%), Kumho Industrial (29.51%), Kumho Petrochemical (15.05%), foreign investors (11.9%), Korea Development Bank (7.18%), and others (5.83%).

New Image

In February 2006, Asiana Airlines modernized its corporate identity to harmonize with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms were also created for the crew.

Notable Achievements

Asiana began to focus on being an environmentally friendly company in the mid-90s and has been an industry leader with some of its efforts in this regard, such as completely banning in-flight smoking and cigarette sales in 1995. The company was awarded first in class certification by the International Organization for Standardization (ISO) for meeting criteria ISO 14001 in 1996. In 2001, Asiana Airlines was recognized for being the "first environmentally friendly company within the service industry" by the Ministry of Environment. Some of Asiana's other environmentally-minded programs include an emissions measurement and reduction system, reducing pollution from ground facilities and partnering with the Rainforest Alliance for coffee served on board.

On 17 February, 2009, Air Transport World (ATW) awarded Asiana the "Airline of the Year" award, which is considered to be one of the most honorable awards in the airline industry. And later in May 2010, Asiana Airlines was named the best airline in the world by Skytrax at the 2010 World Airline Awards. Asiana came in second place behind Qatar Airways in 2011 and 2012.

© Transavia Group 2013 | Created by Pruchay